移动商务MCommerce.pptVIP

中央大學。范錚強 Chapter 8: 移動商務M-Commerce 國立中央大學、資訊管理系 范錚強 Tel: (03)426-7250 .tw/~ckfarn 2011.05 updated M-Commerce Mobile Commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices Attributes of M-commerce Ubiquity Convenience Interactivity Personalization Localization Drivers of M-commerce Widespread availability of more powerful mobile devices The handset culture The service economy Vendor’s push The mobile workforce Increased mobility Improved price/performance Improving bandwidth Wireless Mobile Computing (Mobile Computin