unit 2 markeing mixunit 2 marketing mix.docVIP

Unit 2 Developing the Marketing Mix warming-up 常识预习 （问题宽泛，可与讲座内容无关） Go to KFC and order a sandwich. Note the questions you are asked and observe how special orders are handled. Next, go to Pizza Hut or McDonald’s and order a hamburger or a pizza. Consider the differences you saw. Did you observe any significant differences in how orders are handled? Do you think the restaurants have different marketing concepts? Imagine you were a CEO of Coca-Cola, what kind of marketing strategy you will develop to compete with Pepsi Cola? What is the newest market for Lining? In which markets does Nike s