THEMODALMODEL.pptVIP

* THE MODAL MODEL Sensory Information Store Short Term Memory (STM) Long Term Memory (LTM) input recode rehearse retrieve Atkinson and Shiffrin (1968) Sperling’s (1960) Partial Recall Effect R N K P M J F B V V L X Partial Recall instruction produces better performance than Total Recall instruction. Effect lasts for up to half a second. Evidence in support of the Sensory Information Store Sperling’s (1960) Partial Recall Effect - Suggests at a sensory storage level, All information is available. Neisser (1964) and Plomp (1967)’s Masking Effects - Quantify the very short duration of visual and