外文翻译 新媒体新闻的编辑策略研究.docVIP

毕业论文（设计）外文翻译 题目：新媒体新闻的编辑策略研究 系 别：人文与传播学院 专 业班 级学 号学生姓名指导教师So why do people use Facebook and Twitter? Uses and gratifications of social media use 作者：David Lindsey Williams，Anita Whiting 国籍：The United States 出处：《Strategic Direction》 Volume31 Issue: 6, 2015 原文正文： In 2015, there was no shortage of new, disruptive technologies threatening existing media and platforms. However, there were also many new forms where the use of new technologies was not immediately obvious. Straddling both of these spheres were Twitter’s Periscope and its rival Meerkat, which offered users something very simple – to broadcast. But what to broadcast?Early efforts defied many people’s comprehension – broadcasts appeared of people making coffee, queuing, stroking their cats and even sleeping. However, a few suddenly threatened major disruptions – live feeds of subscription – only sports events, behind the scenes views of national elections and live feeds of tornado chasers all piqued the interest of a growing number of heavy social media users. Easy gratification So many people are left flummoxed by social media, while others feel it is an almost natural media to immerse themselves in. But why do users bother in the first place? This is the central question posed by authors Whiting and Williams in their article: “Why people use social media: a uses and gratifications approach”. This paper looks at how important it is for marketers to understand how people use social media and gain gratification from it, given that relatively little is still known about the phenomenon. And phenomenon it is, with an estimated $60 billion a year spent by organisations on attempting to influence and persuade people via the medium. Part of the success of social media, and which can be attributed to its meteoric rise, is the ability to measure engagement of consumers in a variety of different ways. Unlike print media advertising, where it has been notoriously difficult to measure t