浅谈商品包装在消费心理中的体现.docVIP

摘 要 包装设计这门学科是一门独立的学科，它为大众的生活直接的服务，是连接品牌产品生产者与消费者之间的感性纽带。在如今品牌竞争相对激烈的年代，包装设计的重要意义已大大超出了他的基本功能价值，它已成为宣传产品、促进销量、创建品牌效应的重要客观因素。因此，让相同的产品以差异化状态展现在顾客眼前就是提高产品在消费者面前就成为包装设计的主要目的。 世界是多姿多彩的，色彩中的体会会让人类自身感动，设计与色彩一样能够给人们带来激情，更好的结合色彩设计才能完美的体现，而在品牌的包装领域，色彩的设计和分析又有其特殊性，更好的理解产品理解色彩与各方面的配合才能更好的进行设计。 本文概述了纸巾的文化历史，以及包装设计的重要性。并且分析了产品包装在消费者的观念中的体现。通过专业的设计工具和思路，实现了纸巾包装设计的整个过程展示。并对作图工具运用中的不完美做了简单的阐述。 关键词： 包装，消费，文化渊源，设计，流程 Abstract Packaging design is a separate discipline, it is directly the lives of the public service is brand communication between producers and consumers, emotional bonds. In todays era of brand competition, the importance of packaging has far exceeded the value of its basic functions, it has become to advertise their products and promote sales, create brand an important factor. So let the differences of the same form of goods displayed in front of customers is to raise the goods in front of consumers has become the main purpose of packaging design. The world is colorful, people of color realize their true feelings in the design and color as they all lead to passion, in order to better design the perfect combination of color reflected in the brands packaging, color, design and analysis has its specificity, a better understanding of color and understanding of the product with all aspects of the design can be better. This article outlines the origins of tissue culture, and the value of packaging. And analysis of packaging in the consumer psychology of expression. Through the professional design tool to achieve the entire process of tissue packaging design show. And the software used to do a simple lack of elaboration. Keywords： packaging consumer cultural origin design process 目 录摘要................................................................Abstract...........................................................ii 1 绪论..............................................................1 1.1 选题背景........................ 1.1