2009台北国际旅展参观满意度之研究.doc

2009台北國際旅展參觀滿意度之研究 趙曼白 德霖技術學院休閒事業管理系助理教授 李貽鴻休閒遊憩管理學副教授兼系主任210,752人次參觀，根據台灣觀光協會榮譽會長嚴長壽表示：「台北國際旅展已成為國內外旅遊單位參與台灣消費者之間重要的資訊交流和展售平台」！雖然旅展帶動了旅遊市場的經濟效應，但也造成台北世界貿易中心附近交通堵塞以及人潮壅塞影響參觀品質活動門票等候時間。論點mchael461110@.tw 通訊地址：231台北縣新店市安和路二段169巷5號3樓 A Study of Visitors’ Satisfaction for the 2009 Taipei International Travel Fair Man-Pai Chao Assistant Professor, Department of Leisure Business Management, DE LIN INSTITUTE OF TECHNOLOGY michael461110@.tw YE-HORONG LEE Associate Professor and Chair of Leisure and Recreation Administration Department, Ming Chaun University yhlee@.tw Kuo-Liang Lin MA, Graduate School of Tourism, Ming Chuan University kuoliang168@.tw Abstract Since 1987 start to conduct Taipei International Travel Fair, Leads the considerable human tide and the economic efficiency. Especially in 2009 the Taipei International Travel Fair attracts 210,752 people of visits. According to Taiwan Visitors Association Honor Association President YAN,CHANG-SHOU say “T Taipei International Travel Fair has become the domestic and foreign traveling unit to participate between Taiwan consumer the important information exchanging and selling by exhibition the platform”. The goal mainly of this research has three points: (1) Understand exhibitions visit quality of Taipei International Travel Fair. (2) Understand the visitor regarding the tourism product purchase wish. (3) Understand Taipei International Travel Fairs overall degree of satisfaction The method of this research use Questionnaire of Quantification. We use questionnaire during October 30, 2009 to November 1, 2009. Amounts to the provide questionnaire several 205 questionnaire. The effective questionnaire is 200 copies, Invalid questionnaire is 5 copies. Effective questionnaire returns-ratio 98%. The discovery of this research: (1) the majority of gender is female (63.5%), the majority of age is 26-35 (43.5%), the majority of education is above junior college (93.5%), the majority of Occupies is the north area (87.0%), t