经贸英语文章选读Unit 3 Marketing.pptVIP

About Joyce Carol Oates Unit 3 Marketing Teaching Aims After studying this unit, you are required to: 1. Have a general idea of what marketing is about. 2. Understand what the online marketing is and its function. 3. Understand how the marking mix- “4P” works. 4. Master the difficult words and expressions. Text A Supporting Offline Campaign Launches With Online Marketing Text A Warming-up As the US online audience begins to see the last of the unconnected users begin serious uptake, and many formerly light and medium users move to a persistent connection, a full integration of Inte