经贸英语文章选读Unit 2 Advertising.pptVIP

About Joyce Carol Oates Unit 2 Advertising Teaching Aims After studying this unit, you are required to: 1. Have a general idea of what the advertising is about. 2. Understand the stages of advertising strategy and the basic advertising strategy. 3. Understand how the ad business really works . 4. Master the difficult words and expressions. Text A Advertising Strategy Discussion Do you know any famous “slogan” ? How many ways of advertising do you know? have you ever known anything about advertising strategy? Can you tell the difference between advertising and public relations? Text A