江苏大学第九届校园汽车文化节课案.docVIP

企 划 书 目录 活动背景·····················3 活动目的·····················3 前期宣传·························3 决赛前期准备·····················4 决赛时间地点······················4 决赛流程······················5 评分标准······················6 奖项设置·····················7 宣传计划·······················7 经费预算·······················10 附一：协议书···················12 附二：宣传照片······· ···········14 附三：“车评之星”策划方案· · · · · · · · · ·17 “魅力汽车”营销大赛策划方案· · · · · · · 18 “爱我交通”交通安全展策划方案· · · · · 20 “我是汽车人”Logo设计大赛策划方案· · · · ·21 一、活动背景： 随着我国汽车工业的迅速发展，关心汽车、拥有汽车的人群不断增加，师生中拥有驾照的人数快速增长，他们有的已是现实的汽车消费者，更多的则是今后几年内