大学生体育消费现状论文.docVIP

天津体院学院本科 毕业论文 临汾市尧都区不同社会阶层体育服装消费差异性分析 指 导 教 师： 专 业 名 称： 姓 名： 学 号： 完 成 时 间：  临汾市尧都区不同社会阶层体育服装消费差异性分析 摘要 随着我国人民教育程度与收入水平逐渐升高，人们对于体育消费的投入也越来越大。体育是关系国民生活质量的头等大事之一，从每一届奥运会中各国的普遍的重视就可见端倪。体育不仅仅影响到人们的是人们健康体质的基本保障，更是从事脑力工作者的首选娱乐项目之一。当代随着我国大学教育的一般化，使得文化的传播范围比以往任何时候还要普及，也使得从事我国总体人民综合文化教育水平实现巨大飞跃。文化水平和收入的增长促使人们将视线抓紧转移到体育到，更加愿意在体育消费上自发投入。体育消费指对于体育的器具场地环境，体育的劳务、体育相关金融产业譬如彩票、直播等等的消费。在这些消费其中，体育服装的消费占据着重要的体育消费市场份额。本文试图对临汾市尧都区不同社会阶层体育服装消费差异性进行调查分析评估，最终得出了这方面一些非常有意义的研究结论，相信会对体育消费理论有所贡献。本文研究的方式包括文献调阅、向专业人员进行实地访谈、采取抽样方式进行问卷调查、基于实地调研数据采用统计分析等，对于体育服装市场做出了极为深入的研究，为我国的体育服装消费理论起到了进一步的完善作用，相信对于我国的体育事业的发展一定有重要意义。 关键词：临汾市；体育消费；服装市场； 生活质量；调查研究 【 abstract 】 Along with our country peoples level of education and income levels rising, peoples devotion to sports consumption is becoming more and more big.Sports is one of the relationship between the national priority in the quality of life, from the universal attention of all countries in every Olympics is anticipated.Sports not only affect the people is the basic safeguard people physical health, but also engaged in mental workers are one of the first choice of entertainment projects.With contemporary generalization of university education in our country, makes the spread of culture more popular than ever before, has engaged in the overall level of peoples comprehensive cultural education great leap.Cultural level and income growth has prompted people will promptly transferred to sports to the line of sight, are more willing to spontaneous investment in sports consumption.Instruments of sports consumption refers to the sports ground environment, physical labor, live sports related financial industry such as lottery, and so on.In the consumption of sports clothing consumption occupies the important sports consumption market.This article attempts to YaoDou area of linfen investigate the different social class sports clothing consumption difference analysis evaluation, finally concl