General Motors Company Profile Mercer University通用汽车公司Mercer大学.pptVIP

General Motors Company Profile Prepared for: BAA605 Marketing Concepts and Practices By: Jose Alvares J. Sándor Cheka John Kalengaii Table of Contents History of GM GM Segments New Offerings Philanthropic Endeavors Financial Strengths Weaknesses News Summary References Appendix A: Chart Data History of GM General Motors began on September 16, 1908. General motors began by bringing together a few companies under one umbrella: including: Buick; Cadillac; Oakland, which became Pontiac; Oldsmobile; and other small automotive companies. GM was always in the business of buying other companies t