人教版选修九Unit5备课资料：教案TheThirdPeriodIntensivereading.docVIP

The Third Period Intensive reading Teaching goals 教学目标 1. Target language 目标语言 a. 重点词汇和短语 casual, garment, association, target, basis, technique, lane, feature, corporation, budget, expense, broadcast, visual, generate, response, stereo, refresh, partly, turn ... into, fit in (to), rely on, have no use for b. 重点句子 Even some of the casual garments we wear ...attached to them which ... Adverts are not only ..., but also by... That wishes to As well as worrying about ..., advertisers must also consider which media ... and which their target audience is ... However good an advertisement ..., people are unlikely to ... if the product ... They believe ... the way people think about ...and will subsequently reduce ... Some adverts, like the ..., appeal to ... or our desire to ... 2. Ability goals 能力目标 Enable the students to talk about how advertising works. 3. Learning ability goals 学能目标 Teach the students learn how to talk about how advertising works. Teaching important difficult points 教学重难点 Talk about how advertising works. Teaching methods 教学方法 Skimming, task-based method, role-play method. Teaching aids 教具准备 A recorder, a projector and some slides. Teaching procedures ways 教学过程与方式 Step Ⅰ Lead-in As soon as coming into the classroom, the teacher can recite some message (广告词) that is well-known to the students to arouse the interest and get to know what the topic is today. T: Hello! Everybody!Yesterday, when I was watching TV, an advertisement really moved me. Next, I’d like to describe it to you: A woman, exhausted from a whole day work, helps her mother wash the fect all of which are seen by her little son, who then, brings her a basin of water for washing. Have you ever saw that advert? What does it mainly talk about? Ss: It aims at educating people that everything you do will directly effect people around you, especially the little children. T: Yes, that’s it! A good advert can impress people deeply. But do you know how an effective advert work? Ss: