How Ad Slogans Work TypePad有广告标语的工作导向.pptVIP

How Ad Slogans Work Adapted from article on HowStuffW by Timothy Foster What is a slogan? a distinctive cry, phrase, or motto of any party, group, manufacturer, or person synonyms: catchword; catch phrase; motto Slogans Are Also Called… tags, tag lines, or taglines (USA) end lines, endlines, or straplines (UK) claims (Germany) signatures (France) pay-offs or payoffs (Netherlands) ADSlogans Unlimited calls them “slogos” (the slogan by the logo). What Makes the Perfect Slogan? Memorability! puns Every kiss begins with Kay.? rhymes Don’t get mad. Get GLAD. Jingles Bahdap bop bah bahhhh… I’m