Industrial Analysis Texas Tech University产业分析德克萨斯理工大学.pptVIP

The Future Industry can go in two directions Continuation of status quo Continued competition on price will drive profit potential lower More companies will go out of business Niches available for smaller airlines What can American do to survive? Breakout of one Airline with new Strategy New strategy Improved Profitability Creation of a possible Blue Ocean Risky but Rewarding What can American do to be successful? Products Airlines can have general functions (carrying passengers, cargo, and mail) or specialized functions (medical air transport or oil platform servicing) Airlines can be sched