Kotler Keller 15 Wright State University科特勒基底15莱特州立大学.pptVIP

Designing and Managing Integrated Marketing Channels Chapter Questions What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed? What decisions do companies face in managing their channels? How should companies integrate channels and manage channel conflict? What are the key issues with e-commerce? What is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Channels and Marketing Decis