Unit1 Advertising-word power 优质课课件（牛津译林版必修4）.pptVIP

金太阳新课标资源网 * 　　Suppose the company where you work starts making a new product, what could you do to attract most customers? Technology Advertisements …… Discussion Market research（市场研究/调查） Market research sales marketing department consumers market share sales targets market leader sales figures People who buy and use the product. The percentage of a market that the product has. The amount which they think they will sell in a future period. The company whose product win the highest percentage of the market. The amount which has been sold. The department which is in charge of the sales and market research of the product. 销售和市场部 消费者 市场份额 销售目标 市场领头羊，领导者 销售额 Pair work: 　　Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your textbook. 　　Mr. Carter: Our new product has been on the market for one month. What is its _____________ now? 　　Ms Jones: We have about a 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise. market share sales figures 　　Mr Carter: That is quite encouraging. I think it is because_____________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The _____________________________ should also finish the report on the next month’s _____________ by Monday. consumers market research sales/marketing department sales target Ms Jones: We’re doing it right now. I’ll present it to you in one or two days. 　　Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan. 　　When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product. What part of speech are the words in red blue? help V. helpful adj. excite V. exciting adj. att