Meat Traceability and Consumer Willingness to Pay肉类的可追溯性和消费者的支付意愿.pptVIP

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Meat Traceability and Consumer Willingness to Pay肉类的可追溯性和消费者的支付意愿.ppt

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Meat Traceability and Consumer Willingness to Pay肉类的可追溯性和消费者的支付意愿

Traceability, Assurance and Bio-Security in the Food System: Livestock Sector Issues Presented at Farm Foundation Traceability and Quality Assurance Panel Meeting Kansas City, Missouri November 19, 2003 DeeVon Bailey, Ph. D. Department of Economics and Cooperative Extension Service Utah State University Logan, Utah USA Reasons for Traceability – Inject Accountability at Each Level of the Marketing Chain Lumber – protection of “old-growth” forests Diamonds – reduce trade in “conflict” diamonds Food – food safety/food quality US Livestock System Relative to TTA Traceability not mandatory Viewed as a private (market) good rather than as a public health issue (public good) Willingness to pay has been a central question in the past Canadian BSE crisis has been a “wake-up” call National Animal Identification Task Force 48-hour traceback goal Target for animal identification in US is 2006 Country-of-Origin labeling Processors and retailers demanding third-party certification of origin U. S. Red-Meat System Lagging Competitors and Customers in Terms of Traceability and Assurance Systems? Liddell and Bailey (2001) Yes, U. S. pork marketing system in terms of traceability, transparency, and assurance (TTA) Weakness was in “assurance” programs Food safety programs beginning at the farm level Credence quality assurances (other than food safety, taste, grade, etc. but which are still valued by some consumers) Areas of Concern about TA Identified by the Panel During January Meeting How TA contributes to the value and cost of food products Responsibilities of the public and private sectors regarding the implementation of TA food systems How TA affects the risks and potential liability faced by participants in the food marketing chain. Technical issues and emerging technologies that facilitate or are barriers to TA How TA might affect the structure of the US food industry Public vs. Private Goods Traceability systems have been implemented for different reasons and at different