Modeling Web Sources for Information Integration isi建模的信息集成Web数据源的干扰.pptVIP

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Modeling Web Sources for Information Integration isi建模的信息集成Web数据源的干扰.ppt

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Modeling Web Sources for Information Integration isi建模的信息集成Web数据源的干扰

If not structure, maybe the spreading mechanism has some effect? Very simple mechanism, but not without choices We have to decide what to do about repeat exposure. Is this a big effect? * On this graph we have the probability of having exactly n friends voting. It’s on a log-log plot with a longish tail. Significant probability of having 10 friends voting. More than half are exposed more than once. Clearly, repeat exposures are important. So how do people respond? * The answer is not much. If we look at the probability to vote on a story given that n friends have voted one it, you see that having 30 friends voting doesn’t make you significantly more likely to vote than if you have 1 friend voting. In the ICM, for example, if the probability after one friend voting is lambda, there is an independent probability lambda for each subsequent friend voting. We’ve also noticed a deviation from ICM for our data on Twitter, and a similar observation has been reported. But, now the important question; what is the effect of this observation? * Back to our graph of cascade size as a function of transmissibility. Now, we simulate cascades again, only taking into account the graph structure and fact that repeated exposure doesn’t increase prob vote Predicts threshold And match cascade size perfectly, orders of magnitude smaller than viral epidemic predictions. That’s really nice, essentially a zero parameter fit. But we can explain more than just cascade size. * * Can we control user attention – through story ordering – so as to improve outcomes of peer recommendation? * showVisibility[1, BaseStyle - 12] * showVisibility[21, BaseStyle - 12] * showVisibility[21, BaseStyle - 12] * * Improvements and Related Work @Mention network is not very representative. Also, attention should be from Y to X. Considers only average persistence. Median and variance should be analyzed too. Other types of networks. Eg: Blogs. [Gruhl, Guha, Nowell, Tomkins - Information Diffusion through Blogspa