Module 7, Lesson 3 University of Nevada, Reno模块73课内华达大学里诺校区.pptVIP

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Module 7, Lesson 3 University of Nevada, Reno模块73课内华达大学里诺校区.ppt

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Module 7, Lesson 3 University of Nevada, Reno模块73课内华达大学里诺校区

Slide * of 47 The owner notes, “I find it particularly gratifying having a family operation where the kids and grandkids develop the independence, satisfaction and knowledge that is only experienced in this sort of situation. We have a closeness in our family that is all too rare in today’s world. That, alone, is worth the price of admission!” Slide * of 47 Our second case study examines Pachamama Organic Farm in Longmont, Colorado, where they grow and sell certified organic produce on 40 acres. The farm Web site is . All photos were taken from the Web site or provided by the owners. Slide * of 47 Pachamama Farm is a family-run business operated by the Culbertsons. Slide * of 47 Initially, the owners grew flowers, but they no longer do so. Slide * of 47 Marketing is done at two farmers’ markets (Boulder and Longmont) and through a CSA. The CSA operates for 18 weeks of the year. Their Web site notes “Besides delicious locally grown produce, CSA farms provide a focal point for education and community building. On-farm CSA share pick-ups and festivals provide a unique opportunity for urban families to share and learn together in a farm setting.” Slide * of 47 This is one of their marketing pitches on their Web site. Slide * of 47 “CSA members and their children are welcome to walk the fields and visit the farm animals during CSA pick-up times at the farm, which is Tuesday from 4:00 - 7:00 p.m.” Slide * of 47 The owners encourage visits during the CSA pick-up day and also during festivals, such as a sweet corn festival and a pumpkin festival, shown here. Slide * of 47 The owners note, “The highest quality produce begins with healthy soil. We strive to create soil that is biologically alive and contains the ideal proportions of nutrients for growing plants.” Slide * of 47 Vegetables are grown on the farm. As recently as 2007, they had not engaged in any cooperative arrangements with their competition. In 2008, the owners plan to work cooperatively with another farm to