Multinational Ecommerce跨国电子商务.pptVIP

Multinational E-business Chapter 9 E-business Business to business (B2B) transactions 70 – 85% of all e-commerce Online sales – customer can order a customized product. Product information can be provided via videos. Inventory can be checked at time of purchase Online purchasing Electronic payment Shipment tracking Easy to compare prices from different suppliers E-business (2) Business to business (continued) Collaborative product design with suppliers Online technical support Online user training for software, equipment, etc. Downloads of software, training manuals, etc. – these virtual products eliminate shipping costs Automatic software upgrades E-business (3) Business to consumer (B2C) transactions Online sales – customer can order a customized product. Sales experience can include virtual models, etc. Inventory can be checked at the time of purchase Online shipment tracking Electronic payment Online technical support and software help Downloads of software, music, etc. – virtual products eliminate shipping costs Automatic software upgrades Exhibit 9.1: E-Commerce Value Chain Globalizing Through the Internet A Web site gives the company immediate global access Managers must still decide whether they want to sell global or local products Business issues related to national contexts (e.g., currencies, local laws, etc.) have to be handled Selecting Markets Select countries that are ready for e-commerce. Access to computers and the Internet Financial institutions that can process electronic payments Laws to protect these transactions from fraud If a country lacks some of these, go elsewhere. Exhibit 9.3: Internet Users around the World Exhibit 9.8: E-Readiness of Selected Countries Selecting Markets (2) Countries with market inefficiencies are attractive target markets For example, post-Communist countries E-commerce can provide better quality and lower prices Another option is to target a trade bloc (the EU, NAFTA, ASEAN, Mercosur) High-income markets are attr