Privacy Preserving Data Mining Challenges Opportunities保护隐私数据挖掘的挑战与机会.pptVIP

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Privacy Preserving Data Mining Challenges Opportunities保护隐私数据挖掘的挑战与机会.ppt

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Privacy Preserving Data Mining Challenges Opportunities保护隐私数据挖掘的挑战与机会

Privacy Preserving Data Mining:Challenges Opportunities Ramakrishnan Srikant Growing Privacy Concerns Popular Press: Economist: The End of Privacy (May 99) Time: The Death of Privacy (Aug 97) Govt. directives/commissions: European directive on privacy protection (Oct 98) Canadian Personal Information Protection Act (Jan 2001) Special issue on internet privacy, CACM, Feb 99 S. Garfinkel, Database Nation: The Death of Privacy in 21st Century, O Reilly, Jan 2000 Privacy Concerns (2) Surveys of web users 17% privacy fundamentalists, 56% pragmatic majority, 27% marginally concerned (Understanding net users attitude about online privacy, April 99) 82% said having privacy policy would matter (Freebies Privacy: What net users think, July 99) Technical Question Fear: Join (record overlay) was the original sin. Data mining: new, powerful adversary? The primary task in data mining: development of models about aggregated data. Can we develop accurate models without access to precise information in individual data records? Talk Overview Motivation Randomization Approach R. Agrawal and R. Srikant, “Privacy Preserving Data Mining”, SIGMOD 2000. Application: Web Demographics Cryptographic Approach Application: Inter-Enterprise Data Mining Challenges Application: Privacy-Sensitive Security Profiling Web Demographics Volvo S40 website targets people in 20s Are visitors in their 20s or 40s? Which demographic groups like/dislike the website? Randomization Approach Overview Reconstruction Problem Original values x1, x2, ..., xn from probability distribution X (unknown) To hide these values, we use y1, y2, ..., yn from probability distribution Y Given x1+y1, x2+y2, ..., xn+yn the probability distribution of Y Estimate the probability distribution of X. Intuition (Reconstruct single point) Use Bayes rule for density functions Intuition (Reconstruct single point) Reconstructing the Distribution Combine estimates of where point came from for all the points: Gives estimate of original d