Quantitative Research Methods STAR定量研究方法恒星.pptVIP

Design is KEY Format – booklet, printed vertical, one-sided Question ordering – earlier questions can prime answers to later questions Page layout – group similar items use consistent fonts and response categories Pre-testing – conduct think-alouds with volunteers demographically similar to expected participants Common Problems Avoid complicated double-barrel questions Complexity increases errors non-response Navigation is paramount – make sure the survey is EASY to follow Open-ended questions The size of the field allotted will determine the number of words Incentive is key BUT amount differences have little impact If your study involves surveys Designing surveys:Dillman, D. A., Smyth, J. D., Christian, L. M. (2009). Internet, mail, and mixed-mode surveys : the tailored design method (3rd ed.). Hoboken, N.J.: Wiley Sons.Fowler, F. J. (1995). Improving survey questions : design and evaluation. Thousand Oaks: Sage Publications. Analyzing data:Cohen, J., Cohen, P., West, S., Aiken, L. (2003). Applied multiple regression/correlation analysis for the behavioral sciences (3rd ed.). Mahwah, NJ: Lawrence Erlbaum Associates. So… what? Difference between quantitative methods is in the questions they can answer There are a LOT of methods and even more statistical techniques Regardless of the method, if it’s not an experiment, you CAN NOT prove causation Things we did NOT talk about Reliability assessments Validity assessments Statistical analysis of data Interpretation of results QUANTITATIVE RESEARCH METHODS Irina Shklovski Quantitative Research Methods Include a wide variety of laboratory and non-laboratory procedures Involve measurement… Quantitative Research Methods Measurement Populations and Sampling Random Assignment Generalizability Quantitative Research Methods Measurement Populations and Sampling Random Assignment Generalizability Time Cross-sectional studies single experiments Longitudinal studies repeated measures Quantitative Research Methods Me