The Principle Goal Bradley University原则目标布拉德利大学.pptVIP

IM 350Fall, 2015Day 1 Intellectual Property Law and New Media Ed Lamoureux, Ph. D. Steve Baron, B.A., J.D. Mandell Menkes, LLC ? Ed Lamoureux/Steve Baron, 2015 First things First Meet Professor Baron Introduce yourself: Something about you that is NOT your major or minor. Quiz 1 Review syllabus Draw your attention to a few examples, then Introduce basic course perspectives Quiz 1 In how many ways is the intellectual property protecting this Caterpillar boot product indicated in this illustration? 4 or 5 6 7 or 8 9 or more Modified with apologies to our buddies down the hill In how many ways is the intellectual property protecting this Caterpillar boot product indicated in this illustration? 4 or 5 6 7 or 8 9 or more Here is our new product. How are we protecting this? (can you find nine protections?) Modified with apologies to our buddies down the hill Copyright examples U.S. court finds file-hosting service Hotfile infringed copyright, says MPAA, August 29, 2013 Music publisher uses DMCA to take down Romney ad of Obama crooning The copyright on the “Happy Birthday” song may finally be coming to an end Videogame App Developer Breaks the Rules on Copyright Infringement  Patent examples Judge bars sales of Samsung Galaxy Tab 10.1 in US Apple Design Patent Rejected in Reexamination by USPT Judge says RIM owes $147 million in patent infringement damages A trademark example It’s real difficult for companies to protect their trademarks in the new media era. For example, as hard as Disney works this area (hard) there’s still the fan site: DisneyH Among others. Here we have trademark copyright infringement Domain names, search terms, and meta-tags are also trademark issues Trademark Ruling Over Amazon’s Internal Search Results –MTM v. Amazon Fourth Circuits Rosetta Stone v. Google Opinion Pushes Back Resolution of Keyword Advertising Legality Another 5-10 Years Although, in many ways, arguments about trademarks in search are “over” (and Goggle’s model wins), th