The State of The Game golfweekads本场比赛的状态golfweekads.pptVIP

THE STATE OF THE GAME JAPAN GOLF MARKET JAPAN: The Market Japan has 2,437 golf courses and 2,700 driving ranges that accommodate a total population of 127.6 million people. The golf population is estimated at just over 10 million (2008). Furthermore the combined total of core and non-core golfers amassed an incredible 89 million rounds of golf in 2008 up from 85 million rounds in 2005. Noting the largest single factor attributing to rounds increase was a decrease in rate by 29% (2003 vs. 2008) from 13,500 yen or $120 USD in 2003 to 9,400 yen or $89 USD in (2008). JAPAN: The Core Golfer Japan currently has a core golf market of 4.7 million golfers. A core market that can be defined more specifically as follows: A core Golfer plays golf at a golf course at least 10-14 times per year. (average spend 9,800 yen) Practices at a range 8-10 times per year. (average spend 2,700 yen/$35 USD) 60% are aged over 50 years of age. Spend 290,000 yen ($3220 USD) per year on golf play (includes green fees, practice and retail) JAPAN: The Operation Numbers Numbers… How they stack up A good performing golf course in Japan is as follows: Open on average 360 days of the year Consists of 18 holes 40,000 rounds (80,000 being capacity) played annually, Average spend of $100 (includes green fees, cart fees, food and beverage, retail and miscellaneous). 65% on play fees, 20% on food and beverage, 10% on Retail and 5% on miscellaneous. On average 1,200 members each paying a one-time $10,000 initiation/joining fee and annual dues of $400 USD (Note: A member will always pay a green fee at a discount rate, on average $50). ? This in total equates to $4.5M USD in total revenue. ? The highest fixed cost is Human Resources ($1.5M USD) Cost of Sales ($600,000 USD) Agronomy ($500,000 USD) Cost of Operating ($400,000 USD) Leasing $300,000 Miscellaneous ($300,000) This in total equates to $3.6M USD in total expenses. A $900,000 profit or approx 20% NOI (Net Operating Income) JAPAN: L