The Tipping Point Purdue University引爆点普渡大学.pptVIP

The Tipping Point Written By: Malcolm Gladwell The Tipping Point Is: The moment of critical mass The dramatic moment in an epidemic when everything changes at once Things tip because of the dramatic efforts of a select few In order to create one contagious movement you might have to create several small ones Chapter 1The Three Rules of Epidemics Law of the Few In a given process or system some people matter more than others. (p. 19) Stickiness Factor There are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of the information that can make a big difference in how much of an impact it makes. (p. 25) Power of Context Human Beings are a lot more sensitive to their environment than they may seem. (p. 29) Law of the Few There are exceptional people who are capable of starting an epidemic People with a special message bring the world together Stay connected-know lots of people Master the weak tie-a friendly or social contact Manage to occupy many different worlds and subcultures. Acquaintances are social power Social glue helps spread the message Chapter 2Law of the Few Connectors People with a special gift for bringing the world together. (p. 38) Know lots of people (p. 38) Instinctive and natural gift for making social connections (p.43) “Weak ties” are always more important than strong ties (p.54) The closer an idea or product comes to a connector, the more power and opportunity it has as well (p. 59) Word of mouth epidemics are the work of connectors (p. 59) Chapter 2Law of the Few Mavens One who accumulates knowledge (p. 60) Are not passive collectors of information (p. 62) Data banks They want to share their information with as many people as possible (p. 62) Not persuaders (p. 69) Information specialists They tell you about all their great deals Have an emotional need to solve problems Be a teacher or a student Chapter 2Law of the Few Salesmen One with the skills to persuade us