DanKrueger–Webmaster–UWStout.pptVIP

Give visitors the information theyre looking forProvide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site. Make sure that other sites link to yoursLinks help crawlers find your site and can give your site greater visibility in search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.“ Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Only natural links are useful for the indexing and ranking of your site. Make your site easily accessibleBuild your site with a logical link structure. Every page should be reachable from at least one static text link. * Things to avoid Dont fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you dont intend visitors to see, crawlers consider those links and pages deceptive and may ignore your site. Cloaking = technique in which the content presented to the search engine spider is different to that presented to the users browser Dont use images to display important names, content, or links. Crawlers dont recognize text contained in g