insearchofeastasianself-enhancement.docVIP

In Search of East Asian Self-Enhancement Steven J. Heine Takeshi Hamamura University of British Columbia Please address correspondence to: Steven J. Heine 2136 West Mall, University of British Columbia Vancouver, BC, V6T 1Z4 Canada Tel: (604) 822-6908. Fax (604) 822-6923 E-mail: heine@cortex.psych.ubc.ca (in press) Personality and Social Psychology Review Abstract A meta-analysis of published cross-cultural studies of self-enhancement revealed pervasive and pronounced differences between East Asians and Westerners. Across 91 comparisons, the average cross-cultural effe