2009年参加美国国际便利店展及相关业务考察报告(中篇).ppt

突出新鲜和品质 新的更大的鸡肉三明治上市 全部外包装都有时间戳标明生产时间 提供15种免费汉堡辅料 突出满足西班牙裔客户需求 食品生产依靠公司批准的供应商提供，全部是冷冻食品，采用冷冻存储，加工前一天晚上转到冷藏室 全部依靠第三方物流，每周配送两次 新的时间戳 Ampm的特色商品 – 早餐 * 二、北美主要石油公司的情况 Ampm的特色商品 – 热饮 创新 – 在咖啡区创造一种激动和产业化的氛围 保证45分钟的鲜度 新的热杯和杯托设计 新口味 忠诚客户 – 留住老客户 开发新的热饮品种 继续使用饮品积分卡和推广可续杯的大杯 品质 –保证客户在每一个AMPM便利店都可以买到新鲜、热和美味的咖啡和热饮 为每个单店提供培训的工具箱 签订防范性的维修服务计划 推出新鲜、高品质的贴纸 * 二、北美主要石油公司的情况 Ampm的特色商品 – 烟草 战术：从街道上吸引顾客来到店中并转化成忠诚客户： 有竞争力的价格 战略促销宣传 通过直邮方式宣传 保持库存是关键:如果顾客需要的品牌脱销，47%的顾客会调头就走。 * 二、北美主要石油公司的情况 参观AMPM便利店 * 二、北美主要石油公司的情况 参观AMPM便利店 * 二、北美主要石油公司的情况 AMPM的洗车业务 * 二、北美主要石油公司的情况 JAPAN · Licensee since 1988 · 1363 stores $1.82B sales 40% market share in Tokyo Greatest accomplishment 2005: Improved Profitability Greatest Challenge 2006: Opening 300 new sites BRAZIL Licensee since 1995 542 ampm stores with $117 million sales #1 in Chain Sales #2 in # of Stores Avg. Store Sales 350K / yr MEXICO · Company operated since 1994 · 82 stores in Q1 2006 Continued expansion of the store network and the ampm brand Number 1 in Baja market · Similar target market in Baja California as the US Super-sites with QSR, Shop, other ancillary, gasoline Greatest accomplishment 2005: 16% LFL growth (11 points above the market) Greatest Challenges 2006: Employee training / turn-over Breakfast Daypart Breakfast foods continue to be an area of growth - 47% of C-Store customers purchase food items during breakfast meal period. Customer focus groups indicated: - In existing marketing areas are unaware ampm serves breakfast - Prefer more traditional breakfast items in AM, desire variety in products offered - Sometimes they are in the mood for a burger or hot dog - Consistency of offer site to site is key Classic Bakery Program Classic Bakery Program Limited 5 SKU Bakery Program required for Classic Sites Heat and Ice items, 30 minute prep time Investment $275 - $350 Add notes on timestamp and speak to it Bigger, Better Chicken - 4oz chicken patty with new seasoning profile - Served on rib