updatedjune,2011.docVIP

Updated: June, 2011 Tridib Mazumdar Howard R. Gendal Professor of Marketing Associate Dean for Faculty Development Research Director, Earl V. Snyder Center for Innovation Management Martin J. Whitman School of Management, Syracuse University Office Address Home Address 633 Whitman School of Management 5103 Hardstone Road Syracuse University Jamesville, NY 13078 721 University Avenue Phone: (315) 449-3201 Syracuse, NY 13244-2450 Phone: (315) 443-3453; Cell: (315) 440-0014 e-mail: tmazumda@ Education Ph.D., Virginia Polytechnic Institute State University, Marketing, 1987 M.B.A., Virginia Polytechnic Institute State University, (Finance and Marketing) 1984 PGCGM, Indian Institute of Management, 1983 B. Tech, Indian Institute of Technology, Chemical Engineering, 1971 Honors and Recognition Inaugural Howard R. Gendal Professor of Marketing, 2006. Best Paper Award, 2006, AMA Retailing SIG: “Impact of Price Sensitivity And Relative Value Advantage On Optimal Brand Price under Competition,” (with Basu and Raj) Oberwager Prize, an award recognizing members of the faculty for their positive influence on undergraduate students, 2003 Faculty of the Year Award, Syracuse University School of Management MBA. Student Association, 2000 Faculty of the Year Award, Syracuse University School of Management MBA. Student Association, 1995 Exceptional Teaching Award, School of Management, Syracuse University, 1994 Best paper award, Marketing Management Strategy Track, AMA Summer Educators Conference, 1991. Fellow, American Marketing Association Doctoral Consortium, 1986. Government of India National Scholar, 1966-71. Research Interests: Pricing and product strategies, retail pricing, reference prices, new product development and planning. Teaching Interests: Marketing Research, Marketing Management, Innovation Management, International Marketing. PROFESSIONAL EXPERIENCE Teaching Experience 2000-present: Professor of Marketing Recen