-十类话题搞死雅思写作-媒体类.pptxVIP

十类话题搞死雅思写作-媒体类 环球雅思北京学校 孙笑飞 微博：@环雅孙大圣 广告的利弊 新闻媒体是否应该报道犯罪细节 读书比上网和看电视更能激发语言技能吗 (13-5-16) Advertising which can be seen everywhere in daily life influences what people think and it has negative effects. To what extent do you agree or disagree? 利 弊 广告 提高产品知名度，促进销量 中断电视节目，破坏享受 提供信息，利于消费者货比三家 夸大宣传，刺激冲动的购买欲 公益广告，传播正能量 提高物价 广告本身具有美学价值，具有娱乐性 个人立场 广告利大于弊 第一段 引出主题，表明立场 第二段 广告的好处 第三段 广告的坏处+反驳 第四段 总结全文，重申立场 辩论型倾向式 Probably thanks to the age of information explosion, we are surrounded by a variety of advertising. Some claim that advertising always has negative influences. I am skeptical about such a point of view. 1. 提高产品知名度 – 提高销量 – 刺激消费 enhance the products’ reputation boost sales volume stimulate economy 2. 传播市场信息 – 利于消费者货比三家 – 正确消费决策 share marketing information Consumers can make comparison shopping. make reasonable shopping decisions Secondly, by watching TV commercials, consumers can have a direct understanding of what they intend to purchase, and they are able to make comparison shopping before making a reasonable shopping decision. In view of this, advertising is not entirely misleading for shoppers. 3. 公益广告：传播正能量。 public-interest advertising spread a force for good. e.g. raise the public green awareness; save energy and cut emission; preserve wild animals… The costs of commercials are typically transferred to consumers. In other words, the retail price of the product will be raised. 1. 广告成本 – 转嫁消费者 – 提高物价 exaggerated advertising slogans lead to impulsive buying desire make unreasonable shopping decisions 2. 夸张的广告语 – 引发冲动消费 In conclusion, advertisements play an important role in the stimulation of economy, decision-making, and the spread of good forces. Although some people are against advertising, its benefits far outweigh the disadvantages. Overall, I am still convinced that people cannot live without advertisements. Some people think the media should stop reporting details of crimes to the public. What is your opinion? These days, the primary purpose of journalists