房地产礼品策划方案[精].pptVIP

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 阅锦绣江南 品御园茶韵 锦绣江南投资—15周年庆礼品营销策划方案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 观点提炼 策略导入 创意执行 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 观点提炼 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 其一，它一定是要有非常好的收藏价值 其二，它要有一定的实用性才具有礼品传播性的营销价值 其三，它要充分展现项目内涵提升项目附加价值促进销售 十五周年庆要送什么样一个礼？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 用礼品营销的专业手段 加上完美的创意 结合对项目内涵的关注和理解 大智汇要怎么来做庆典礼品方案？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 策略导入 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销策略：结合创意、突出实用、彰显文化、长效传播 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 坚 持 主打文化主题 从锦绣江南项目到锦绣御园项目一直高擎文化地产的梦想，沉浸中式居住价值的探索，站在东方视野、国际化视野的背景下，巧妙构思，将中式文化建筑的精髓与西方现代审美融合，以实际行动弘扬中国文化，坚定地践行着“民族的，就是世界的”这一品牌理念。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 制 造 创意结合文化 包装内涵植入 独具匠心书形包装设计，彰显文化气质，突出“阅”主题，封面及书脊植入十五周年庆LOGO！ 产品内涵植入 钧窑茶具彰显中国茶文化内涵，突出“品”主题，同时在产品底部植入项目LOGO！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 注 重 小细节 细节决定成败，好的礼品细节设计会让受赠者记忆深刻 每一处细节都是阐释文化概念、体现企业内涵的关键 从礼品选择到创意构思，都是项目价值和企业形象的展示 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 创意执行 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 15周年庆LOGO Evaluation only. Created with Aspose.Slides