原创力文档How organizations want to be viewed Public relations photographs in online wire services.pdfVIP
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How organizations want to be viewed Public relations photographs in online wire services.pdf
Available online at
Public Relations Review 34 (2008) 74–76
Short communication
How organizations want to be viewed: Public relations photographs in online wire services
Samsup Jo ?
Department of Public Relations Advertising, Sookmyung Women’s University, Seoul, Republic of Korea Received 27 March 2007; received in revised form 21 August 2007; accepted 24 August 2007
Abstract The study explored the characteristics of photos in online news wire services. Nearly 70% of the photos represented product, CEO
and events when examining photo content. The most distinguished purpose of the public rela
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