How organizations want to be viewed Public relations photographs in online wire services.pdfVIP

Available online at Public Relations Review 34 (2008) 74–76 Short communication How organizations want to be viewed: Public relations photographs in online wire services Samsup Jo ? Department of Public Relations Advertising, Sookmyung Women’s University, Seoul, Republic of Korea Received 27 March 2007; received in revised form 21 August 2007; accepted 24 August 2007 Abstract The study explored the characteristics of photos in online news wire services. Nearly 70% of the photos represented product, CEO and events when examining photo content. The most distinguished purpose of the public rela