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Love me, love me not A nuanced view on collaboration in sustainable supply chains.pdf

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Love me, love me not A nuanced view on collaboration in sustainable supply chains.pdf

Journal of Purchasing Supply Management 21 (2015) 178–191 Contents lists available at ScienceDirect Journal of Purchasing Supply Management journal homepage: /locate/pursup Love me, love me not: A nuanced view on collaboration in sustainable supply chains Anne Touboulic n, Helen Walker Logistics and Operations Management Section, Cardiff Business School, Cardiff University, Cardiff CF10 3EU, UK article info Article history: Received 8 July 2014 Received in revised form 28 April 2015 Accepted 4 May 2015 Available online 7 May 2015 Keywords: Sustainability Supply chains Buyer–supplier relationships Collaboration Relational view abstract In this paper we investigate the collaborative paradigm in Sustainable Supply Chain Management (SSCM). The depth and quality of the relationship between a ?rm and its suppliers is widely recognised as a critical facilitator of SSCM. Many authors in the ?eld have argued that a collaborative approach to SC relationship management was likely to be more fruitful in achieving sustainable development goals. However, little research has offered a more nuanced perspective on collaborative SSCM and speci?cally assessed its feasibility outside the context of large companies collaborating on environmental activities. In this paper, we explore collaboration in SSCs through a qualitative study of a large multinational in the food sector working with small agricultural suppliers. We show that there are both supporting and hindering factors to collaborative SSCM. The study reveals the dynamic nature of SC relationships for sustainability and that collaboration can be developed through time thanks to investment in both formal relationship building mechanisms and more relational aspects. The main contributions of the paper lie in its nuanced view of collaboration for SSCM and systematic application of relational theory (Dyer and Singh, 1998) in SSCM. 2015 Elsevier Ltd. All rights reserved. 1. Introduction In recent years, ?rms have become increasing