英文版诺基亚产品策略概要.ppt

Marketing Mix Group member: The Marketing Theory of 4Ps The Marketing Theory of 4Ps is first proposed by Professor Jerry Macarthy in his book – Marketing in 1960. Product strategy product strategy is the core and base part in the Marketing Theory of 4Ps , which will influence the formulation and implement of other strategies . Tangible and intangible product. Product strategy focus on product development , requiring the unique selling point in the product, putting the functional demands of the product in the first place . What do you think of when seeing the picture? First mobile phone Classic works NO.1 breaking-proof(耐摔) As a brick（板砖） crack walnuts（砸核桃） Declining Kingdom（没落的王国） 1、I the product strategy High quality Rich types Diverse appearance High Quality Get into the water fell into various parts Rich product types According to the users preference, NOKIA has launched a series of products for different age and consumption levels, to meet the individual needs of consumers. For businessman, mobile phone has the large capacity and long stand-by time, so NOKIA has developed N series, E series.   Each model has a distinct connotation and clear market position for specific consumer groups. A variety of models can meet the needs of all consumers so that NOKIA‘s products can occupy the mainstream of mobile phones。 NOKIA Diverse product appearance . NOKIA is lost in the new era of smart phones. It is not willing to use the Android system, and persists in developing the Symbian system ,which requires a large amount of money and time. The market share of Apple is more than NOKIAs in 2011 The product strategy of Apple is different from NOKIA. Apple does not compare itself with other companies. It would be a communication of what Apple has done in its current version of iphone as compared to its previous versions. For example, adding the function, changing the size constantly enrich the user experience. 点击添加文本 点击添加