英文版诺基亚产品策略概要.ppt

Marketing Mix Group member: The Marketing Theory of 4Ps The Marketing Theory of 4Ps is first proposed by Professor Jerry Macarthy in his book – Marketing in 1960. Product strategy product strategy is the core and base part in the Marketing Theory of 4Ps , which will influence the formulation and implement of other strategies . Tangible and intangible product. Product strategy focus on product development , requiring the unique selling point in the product, putting the functional demands of the product in the first place . What do you think of when seeing the picture? First mobile phone