销售管理有利润的客户关系13【25页】.pptVIP

Marketing Channels and Supply Chain Management Chapter 13 Objectives Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and how they organize to perform the work of the channel. Know the major channel alternatives that are open to a company. Objectives Comprehend how companies select, motivate, and evaluate channel members. Understand the nature and importance of marketing logistics and integrated supply chain management. Case Study Dominates world’s markets for heavy construction and mining equipment. Inde