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以创新模式赢得竞争优势
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
要说爱你很困难
生意越来越难做
为什么?
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
同质化竞争的本质
如何突破同质化竞争的怪圈
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
市场无序 急需规范
分布不均衡
货品满天飞
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
利润哪里去了?
好商品一样不值钱
利润越来越低
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
上帝也疯狂
面对来去自由的客户你怎么办?
越来越多的应收账款是包袱
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
品牌发展集群模式
80%
15%
5%
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
是危局?
是机会?
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
敢问路在何方?
逆水行舟 不进则退
市场的机会在哪里?
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
什么是竞争?
品牌竞争的要素
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
我们靠什么竞争?
我们拥有什么资源?
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
如何利用资源突破困境
惯性思维的障碍(老鼠与剪刀)
生意发展的关键点(游戏)
突破自己转换思维(图书馆的故事)
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
专卖经营的意义
商 品
利 润
渠 道
品 牌
管 理
信 息
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyright 2004-2011 Aspose Pty Ltd.
品牌发展阶段的经营模式
初始阶段
→
造牌阶段
→
市场扩张阶段
→
市场整理阶段
市场稳固阶段
→
品牌发展阶段
→
市场成熟阶段
→
Evaluation only.
Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
Copyrig
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