marketingforboeing-PESTIndustryAnalysisByKarimBadr解析.docxVIP

PEST Industry AnalysisBy: Karim Badr Founded in 1916 by William E. Boeing in Seattle, Washington. In 1997, Boeing merged with McDonnell Douglas. The worlds largest aerospace and Defense Company. Boeing has customers in more than 90 countries around the world. Boeing employs more than 158,000 people across the United States and in 70 countries. Snap shot of Boeing Boeing operates three divisions: commercial airplanes Integrated Defense Systems (IDS) Boeing Capital Corporation (BCC) In 2009, the firm generated $60.9 billion in revenue and $2.7 billion in net income. Boeing’s newest airplane is the 787 Dreamliner. Competition: Airbus industries of Europe. Snap shot of Boeing Continued Breakdown of Boeing Divisions% of Revenue  Boeing’s PEST Analysis Boeing’s PEST Analysis Factor Trend Evaluation Impact (1=low 5=High) Rank in term of importance Political WTO trade restrictions in the aircraft industry. WTO-laws and regulations prevent Boeing from government assistance Threat Threat 4 4 2 Economic Exchange rates favoring US exports. Economic Recession Opportunity Threat 3 3 3 Boeing’s PEST Analysis Factor Trend Evaluation Impact (1=low 5=High) Rank in term of importance Social Anti-US feelings due to the foreign policies will affect business in countries of the Middle East. Threat 2 4 Technological Boeing has developed sophisticated technologies that provides distinct safety advantages. Use of new technologies in the form of robotics that help build aircrafts faster Lighter material in aircrafts Opportunity Opportunity Opportunity 5 5 5 1 Boeing’s Industry Analysis Boeing’s Buyers Airlines: Commercial aircrafts US Governments: Military aircrafts, global services and support, and network and space systems. Global based buyers: Customers in more than 90 countries. Boeing’s Suppliers Global based suppliers: Contracts with 22,000 suppliers and partners globally. Engine manufacturers represent the single most significant group of suppli