Peter的每日一篇英语文章节之910.docVIP

At?first,?it?seemed?like?a?brilliant?marketing?plan.Perhaps?it?still?is. 起初，这看上去是一个非常棒的营销方案。或许现在依然如此。 The?popularity?of?the?Chinese?ride-sharing?app?DidiDache?(滴滴打车),?which?translates?as?“Honk?Honk?Haila?Cab,”?inspired?a?simple?pun.?With?the?change?ofone?character,?the?name?became?Didi?Daren?(滴滴打人),?or?“Honk?Honk?Beat?a?Person.” 中国的招车应用软件滴滴打车（意思是嘀嘀两声打辆车）风靡一时，为一句简单的俏皮话提供了灵感。只消换掉一个字，“滴滴打车”就变成了“滴滴打人”（意思是嘀嘀两声打个人）。 And?in?such?a?joke,?one?tech?company?in?Hunan?Province?in?the?south?saw?an?opportunity.?Thecompany,?Changsha?Zhang?Kong?Information?Technology?Limited,?whose?English?name?is?Joke,decided?to?develop?just?such?an?app. 中国南方省份湖南省的一家科技企业从上述笑话中看到了机会。这家名为长沙掌控信息科技有限公司(Joke)的企业，决定开发一款跟这句俏皮话同名的应用软件。 “We?heard?about?Didi?Dache?every?day?in?the?news,?so?we?wanted?to?sort?of?take?a?free?ride?onits?fame,”?said?the?head?of?Joke’s?business?department,?who?would?give?only?his?surname,?Yuan. “滴滴打车天天上新闻，所以我们就想搭个便车，”掌控公司营业部的袁姓负责人说。 The?result?illustrates?the?turbulent?world?of?technology?in?China.?From?abroad,?the?commonimage?of?the?Chinese?Internet?is?one?of?censorship?and?tight?control.?But?outside?the?realm?ofactivism?and?political?speech,?the?online?world?in?China?is?fiercely?competitive?and?anarchic?attimes. 这件事说明了中国科技行业嘈杂纷扰的现状。外界普遍认为，中国的互联网是受到审查和严格控制的。但除去跟行动主义和政治言论有关的部分，中国的网络世界其实充满激烈的竞争，有时甚至处于无政府状态。 That?is?particularly?true?of?apps?for?smartphones,?which?come?out?too?quickly?to?track?and?areavailable?for?download?on?Android?app?stores?that,?unlike?in?the?rest?of?the?world,?are?notdominated?by?Google.?As?a?result,?products?are?not?closely?vetted?before?release,?andcompanies?seek?any?advantage?to?grab?the?attention?of?potential?users.?Sometimes?theresults?can?backfire,?but?sometimes?it?pays?to?be?audacious. 智能手机应用软件领域尤为如此：层出不穷的应用软件令人目不暇接，在安卓(Android)应用商店里即可下载，而且跟其他地方不同，这里的安卓应用商店并非由谷歌(Google)主导。因此，产品无需经过严格的审核就可以发布出去，企业纷纷投机取巧，以吸引潜在用户的眼球。这样做有时会产生适得其反的效果，但有时大胆而为带来了相应的回报。 Now?that?it?has?gotten?some?attention,?Didi?Daren?does?have?a?chance?at?achieving?somesuccess.?China’s?smar