医疗旅游如何发展代理商及海外市场重点.ppt

讨论：What other benefits can a tour operator provide? 1.Becase of the discount, package tour is much cheaper than “DIY tour”. 2.Aiming at the different marketing demands, tour wholesalers can offer a variety of tourism products to travel agency and tourists. 3.Tour wholesalers can reduce the destinations operating risks, by offering information to local agency in advance. 4. Although most of the tour wholesalers have their own retail outlets, travel agency is also the main marketing channel. Tour Wholesaler Organizations—— National Tour Association is the primary tour wholesaler organization in North America, which was set up in 1951,mainly consists of group tour operators, and suppliers, and other travel and tourism entities. Tour Wholesaler Organizations Members: ☆ Tour Operator (Buyers) 旅游经营者 ☆ Tour Suppliers (Sellers) 旅游供应商 ☆ DMO 目的地营销组织 ☆ Associates 联营公司 NTA Services: ☆ Marketing assistance 营销援助 ☆ Educational programs 教育计划 ☆ Government mental representation 政府指向性方针 ☆ Communication for its members 成员间交流互动 Tour Wholesaler Organizations NTA is the only U.S.-based trade association to have a tour operator qualification program approved by the China National Tourism Administration. In this section of NTA Online, you can learn about Chinese leisure travel to the United States, more about the China Inbound Program, and tour operators can complete the application to participate in this special program. 返回 Tour Wholesalers in North America ☆ in the 1960s Tour wholesaling in the U.S. began to expand in the 1960s due to air carriers’ efforts to increase the increasing numbers of aircraft seats. And it has developed into one of the most important parts of the U.S. travel industry. ★ Developing Process ☆ in the past ten years The number of the independent tour wholesalers has grown dramatically and now there are more than 2000 wholesalers. Tour Wholesalers in North America the United States 9.6 billion dollars Canada 2.0 billion dollars It was est