05-3figures-1.pptVIP

Communicative Aesthetic Two widely-held views about rhetoric: Rhetoric—aesthetic rhetoric only—is nothing but the employment of figures of speech, such as simile, metaphor, metonymy, personification, etc. Communicative rhetoric does exist, but it is inferior to aesthetic rhetoric. But both—effective means in communication, they are mingled 7 permeated with each other. 1775-3-23, Patrick Henry (1736-1799) …There is no retreat but in submission and slavery! Our chains are forged. (metaphor) Their clanking (metaphor) may be heard on the plains of Boston! The war is inevitable and let it come!