05-3figures-1.ppt

Communicative Aesthetic Two widely-held views about rhetoric: Rhetoric—aesthetic rhetoric only—is nothing but the employment of figures of speech, such as simile, metaphor, metonymy, personification, etc. Communicative rhetoric does exist, but it is inferior to aesthetic rhetoric. But both—effective means in communication, they are mingled 7 permeated with each other. 1775-3-23, Patrick Henry (1736-1799) …There is no retreat but in submission and slavery! Our chains are forged. (metaphor) Their clanking (metaphor) may be heard on the plains of Boston! The war is inevitable and let it come! I repeat it, sir, let it come! Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? (rhetoric question) Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death! (antithesis) 1917-4-2, Thomas Woodrow Wilson(1856-1924), 28th President It is a distressing and oppressive duty, gentlemen of the Congress, which I have performed in thus addressing you. There are, it may be, many months of fiery trial and sacrifice (metaphor) ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. (metaphor) … 1941-12-8,Franklin D. Roosevelt（1882-1945）32nd President Yesterday, December 7, 1941—a date which will live in infamy—the United States of America was suddenly and deliberately attacked by naval and air forces of the empire of Japan … Yesterday the Japanese government also launched an attack against Malaya. (rhetorical repetition) Last night Japanese forces attacked Hong Kong. Last night Japanese forces attacked Guam. Last night Japanese forces attacked the Philippine. Last night Japanese forces attacked Wake Island.William Faulkner.doc 1991-2-23, George H. Bush(1924-),41st Yesterday, after conferring with my senior national security advisers and following extensive consultat