AMUSEMENT PARK MANIA.docVIP

AMUSEMENT PARK MANIA 　　Confidence in the spending power and habits of Asian consumers is attracting international amusement parks to enter the burgeoning Chinese market. 　　According to the IAAPA Global Theme and Amusement Park Outlook 2015-19， theme park attendance in the Asia-Pacific region is expected to reach 540 million in 2019. This will account for 45 percent of total global attendance， up from 41 percent in 2014 and 34 percent in 2009. New projects and park expansions in China， India， Japan and Southeast Asia are contributing to the market’s rapid growth. 　　Before the Shanghai Disney Resort opened on June 16， the world’s first Discovery Adventures Park opened on April 26 on Mogan Mountain of Deqing County， Zhejiang Province. 　　Moreover， the construction of Universal Studios Beijing has been accelerated， and the park is the sixth such theme park globally and the third of its kind in Asia. To top it off， on May 22， Fosun International Ltd. announced that the Atlantis Sanya resort it invested 11 billion yuan（$1.67 billion） in is expected to open in October 2017. 　　 Rivalry over China 　　“Mainland Chinese consumers have upgraded a lot in their behavior in the last 10 years，”Jennifer So， a tourism analyst at China Securities International in Hong Kong， told Bloomberg.“They want experiences， not just shopping. That’s why so many theme park operators see opportunities there.” 　　The growth of international amusement parks actually indicates a new era composed of a leisure economy in China. Building a one-stop travel and leisure resort and making consumers stay within the venue as long as possible are the goals of these international amusement parks. 　　For instance， Atlantis Sanya is not merely a hotel project for Fosun， but an important investment in the travel and leisure business. “We hope that Atlantis Sanya will be a product that can grow in Fosun’s industrial ecosphere and then move to establish a travel industrial chain covering the whole world，” sai