【营销管理】.PDFVIP

【营销管理】 【Marketing Management】 一、基本信息（必填项）Basic Information （Required） 课程代码(Course Code) ：【2060545】 课程学分(Course Credit) ：【3】 面向专业(Speciality) ：【Sino US cooperation in aviation machinery maintenance】 课程性质(Course Nature) ：【Required“◎”。】 开课院系(Department) ：Department of Business Administration 使用教材(Use of materials) ： 1、教材(Materials) 【Principles of Marketing （Thirteenth Edition) Philip Kotler, Qinghua University Press】 2、参考书目(References) 【Marketing Management(Fifth Edition)Philip Kotler, Qinhua University Press】 课程网站网址(Course Website) ：MBABaike 先修课程(Prerequisite) ：【Management、Statistics】 二、课程简介（必填项）Course Description （Required） “MarketingManagement” is an applied science based on economic science, social science, behavioral science, management science and modern science and technology. The research object of marketing is to meet the needs of consumers in the process of marketing activities and its regularity, the research content has the characteristics of comprehensive, practical and applied. The basic theory of this course is to understand and grasp the marketing of basic knowledge, basic skills and methods, to fully understand the importance of strengthening the enterprise marketing management under the background of economic globalization, to understand and analyze the marketing environment, market purchase behavior, basic procedures and methods of making marketing strategy, cultivate and improve the correct analyze and solve the problems of marketing management practice ability, to enable students to better adapt to the needs of the practice of marketing management, to better serve the national innovation system and the construction of socialist market economy. 三、选课建议（必填项）Curricula-variable Suggestion （Required） The course is for the students o