金融行业大数据的应用和案例.PDFVIP

金融行业大数据的应用和案例 Big Data in Financial Services Industry Case Studies Patrick Y. Ng, FRM Financial Services Industry Solutions May 20, 2015 Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | 2 大数据发展趋势 Key Trends in Big Data in Financial Services Industry Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | 3 需要差异化的战略，以应对数码化时代 Differentiated approach required to address Digital Age Dynamics “在互联网时代，我们不能 简单地, 跟我们在过去 20 年 做的事情以同样的方式,在 做事情为未来做准备.” - 西班牙巴塞罗那储蓄银行 “At the Internet age, we can not confront the challenges of the future by doing the things as was thought 20 years ago” La Caixa Bank Statement Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | 新类型的金融机构开始在新的时代出现 Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | 使用新的大数 据技术，我们 发现隐藏的投 资机会 “我们分析实时数据，发现趋势，全球 性事件和市场情绪。有了宝贵的见解， 利用广泛的金融工具, 我们通过长期的 复合增长提供绝对回报给我们的客户. We analyse real-time data to discover trends, global events and market sentiment. Armed with valuable insights we trade a broad range of financial instruments with the aim of delivering absolute returns to our clients through long-term compound growth.“ - Paul Hawtin, Founder Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | AIG：将数据转换为利润 远见 建队 价值 Copyright ? 2015 Oracle and/or its affiliates. All rights reserved. | 与传统方法的挑战 有效的客户处理需要 1:1 个性化 ? 1948年出生 ? 英国长大 ? 已婚，2个孩子 ? 成功, 富裕，名人 ? 喜欢狗, 阿尔卑斯山 ? 1948年出生 ? 英国长大 ? 已婚，2个孩子 ? 成功, 富裕，名人 ? 喜欢狗, 阿尔卑斯山 Cop