芙蓉王王者之道的方案907291525.pptVIP

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 一、缘 起 　　纵观海南烟草市场，芙蓉王品牌的市场容量已达登峰造极；然而芙蓉王品牌在海南已经由高档烟转化为大众化烟草品牌。长此以往，将步入红塔集团的后尘！芙蓉王与中华烟分庭抗礼的战略构想，将成为海市蜃楼！ 　　为达成战略构想，赶超中华，我们建议从消费者结构入手，在海南销区试点建立专门针对芙蓉王高端消费者的 “王者之道”俱乐部，让这些消费者切身体会什么是真正王者之尊，帝者之贵！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 二、起航，得天独厚 　　 　　Ａ、国际旅游岛的国家战略决定了消费层次，物价直逼北上深广，大有过之而无不及，直接优选消费者层次。 　　 　　Ｂ、强势的执行团队和良好的执行环境，有效避免直接在总部执行可能出现的“淮南之橘，淮北为枳”的尴尬，更避免其他可知问题之困扰，有效降低了执行风险。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 　　Ｃ、国际旅游岛的消费者来源非常广泛和流动性极强，对俱乐部的全国推广提供了潜在优势。 　　Ｄ、会议经济是海南经济的重要组成部分，俱乐部成员同样有此需求，非常有利于俱乐部为成员提供便捷的会务服务和社会交往渠道，也就增加了消费者加入俱乐部的吸引力。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 三、合纵，阵容奢华 俱乐部网站 顶级奢侈品供应商 五星级以上消费场所 顶级商务咨询机构 特约商业银行 保险公司 一流教育专家团 超一流家政服务商 顶级医疗专家及机构 专属超强影响力的公益项目 王者之道分享宣讲团 芙蓉王尊荣餐会 产业链聚会 出行机构 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 四、芙蓉王道 大湖南