学位论文-酷儿客户忠诚度末日版论文.doc

国际交流学院学期论文 Shanghai Finance University Niels Brock Copenhagen Business College Final Project Work 论文题目： 如何保持酷儿饮料在上海地区5-12儿童的客户忠诚度？ Title： How to keep customer loyalty between 5-12 years children of Qoo in Shanghai ？ 专业/Major： 市场营销/International Marketing 姓名/学号： 华成强/2010177137 Name/ Student No.： Hua Chengqiang/2010177137 指导老师/Guidance Teacher： 杨敬舒/Yang Jing 丹麦主考/Danish Examiner: Lars Askholm 公司/Company:可口可乐公司/Coca-Cola Company Student statement I hereby declare that the contents of my thesis on How to keep customer loyalty between 5-12 years children of Qoo in Shanghai are entirely my own work and that no part of them has been quoted without clear and specified indication of source. I am familiar with the study and examination regulations of Shanghai Finance University and Niels Brock Copenhagen Business College and know that by violation of these regulations the rights to receiving the diploma will be forfeited. Date ……… 2013-5…………… Place ………Office……………... Signature ………Hua Chengqiang……………… 备注：此表格请装订在毕业论文成果内，与定稿同时递交。 List of content Introduction-------------------------------5 Problem formulation-------------------6 Demarcation------------------------------7 Methodology------------------------------8 -4P -PEST -Five forces -SWOT -Questionnaire Analysis--------------------------------------10 -PEST analysis -Company analysis -Competitor analysis -Five forces analysis -SWOT analysis -Questionnaire data analysis and conclusion 6.Solution--------------------------------------28 7.Conclusion----------------------------------29 8.Uncertainty factors and the impact of the plan-----------------------------------------30 9.Bibliography------------------