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Intercultural Communication in the Global Workplace Ji Feng reference book : 作　　者： （美）萨默瓦，波特 著，闵惠泉 等译 出 版 社： 中国人民大学出版社 About exam: At the end of this term, you should write a paper less than 2,000 words on the : “Intercultural Communication” ( you can write the paper in Chinese ) The Importance of Learning about Cultures? Cultural misunderstandings in business activities abroad can be destructive to a company(P2) Companies need to know the reasons why people think as they do and value what they do. Then the way companies and people act will be comprehensible and even predictable ,and companies will avoid heavy business losses and failure. (P2) Workplaces are increasingly multicultural around the world as employees are recruited globally. In the workplace, observable behavioral differences among members of different cultures should lead to an understanding of the WHY of culture. (P2) Session 1 Culture, Communication,Intercultural Communication Importance of Intercultural Communication Why did you choose this course? Chances for IC are caused by globalization Spurring development of transportation and communication systems (shortened touring time, television networks, the internet, international film industry) Cultural migration between nations (multiculturalism) New economic arena (multinational corporations) Ever-increasing world population (finite natural resources, pollution, international conflicts) Warming up Make a list of images from your home culture and try to explain what they express about who the people of your culture are and what their relationship is to people from other cultures. Which image do you prefer? Which do you think are the images that most truly express how people feel about themselves and the world? Lecture Outline 1. What is culture? More deeply: what the behavior and customs mean to the people who are following them Onstag