1外贸函电-结构与格式-09-07讲解.ppt

A useful but simple framework for structuring all written communications * 附加部分 4、附件 Enclosure Enclosures ：3 或 Encls.：3 5、抄送 Carbon Copy C.C. to Beijing Office, Global Trade Co. 6、附言 Postscript P.S.： The invitation will be mailed to you in a day or two. 附加部分 附加部分 1.Letterhead 3. Reference 2. Date 4.Inside Name and Address 5.Attention Line 6.The Salutation 7.Subject Line 8.The body of the Letter 9.The complimentary Close 10.The Signature 11.Enclosure 12.Carbon Copy Notation 13.The Postscript 缩行式 Indented style 完全齐头式 Full-block style 改良齐头式 Modified-block style 半齐头式 Semi-block style 第二节 商务信函的格式 缩行式 Indented style 1）信头位于中间 2）正文首行缩进4—6个字母； 3）日期、结尾敬语和签名在右边； 见教材 P14 1）全部左对齐，段落之间空一行； 2）容易处理，速度快，不用居中和空格，但是不美观。 见教材 P10 完全齐头式 Full-block style 日期、结尾敬语和签名在右边； 见教材 P11 改良齐头式 Modified-block style 半齐头式 Semi-block style 问题：比较P12与P14，格式上找不同？ 第三节 信封的写法 1.Return Address 3.Mailing Direction 4.Remarks 2.Mailing Address Stamp 见教材P15。 与我国不同。c/o 7C’s原则 Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确 第四节 商务信函的写作原则 1、Clarity 明晰，清楚 The writer must try to express himself clearly. To achieve this, he should keep in mind the purpose of his letter ;and use appropriate words in correct sentence structures to convey his meaning. He should also avoid ambiguous sentences. 比较 The L/C must reach us for arranging shipment not later than 8 October. The L/C must reach us not later than 8 October for arranging shipment . They bought a bicycle in Beijing in a small shop which costs $25.00 . They bought a bicycle for $25.00 in a small shop in Beijing. 2、Conciseness 简洁 Conciseness means saying things in the fewest possible words. A concise business letter should say things briefly but completely without losing clarity or courtesy. To achieve conciseness try to avoid wordiness or redundancy. 比较 We have begun to export our machines to countries abroad. We have begun t