EffectivePersuasionPresentation.ppt

Effective Persuasion Developing Persuasive Documents Overview This presentation will cover: The persuasive context The role of the audience What to research and cite How to establish your credibility What is Persuasive Writing? Definition: persuasive writing… seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty. Persuasive Genres You encounter persuasion every day. TV Commercials Letters to the Editor Junk mail Magazine ads College brochures Can you think of other persuasive contexts? Steps for Effective Persuasion Understand your audience Support your opinion Know the various sides of your issue Respectfully address other points of view Find common ground with your audience Establish your credibility When to Persuade an Audience Your organization needs funding for a project Your boss wants you to make recommendations for a course of action You need to shift someone’s current point of view to build common ground so action can be taken Understanding Your Audience Who is your audience? What beliefs do they hold about the topic? What disagreements might arise between you and your audience? How can you refute counterarguments with respect? Understanding Your Audience What concerns does your audience face? For example: Do they have limited funds to distribute? Do they feel the topic directly affects them? How much time do they have to consider your document? Understanding Your Audience Help your audience relate to your topic Appeal to their hearts as well as their minds. Use anecdotes when appropriate Paint your topic in with plenty of detail Involve the reader’s senses in these sections Researching an Issue Become familiar with all sides of an issue. -find common ground -understand the history of the topic -predict the counterarguments your audience might make -find strong support for your own perspective Researchin