StrategicManagement战略管理学.pptVIP

McGraw-Hill/Irwin Copyright ? 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 9 Analyzing Strategic Management Cases Why Analyze Strategic Management Cases? The process of analyzing, decision making, and implementing strategic actions raises many good questions Why do some firms succeed and others fail? Why are some companies higher performers than others? What information is needed in the strategic planning process? 9-* Why Analyze Strategic Management Cases? Good questions (Cont.) How do competing values and beliefs affect strategic decision making? What skills and capabilities are needed to implement a strategy effectively? Case analysis Simulates the real-world experience Forces you to choose among different options Set forth a plan of action based on your choices 9-* Skills Developed from Case Analyses Differentiate Evaluate many different elements of a situation at once Differentiating between the factors that are influencing the situation Understanding that problems are often complex and multilayered Dig deep Being too quick to accept an easy solution will probably fail to get to the heart of the problem 9-* Speculate Envision explanation that might not readily be apparent Imagine different scenarios Contemplate the outcome of a decision Deal with uncertainty and incomplete knowledge Missing data Information may be contradictory Speculate about details and consequences that are unknown Skills Developed from Case Analyses 9-* Integrate Look at the big picture Have an organization-wide perspective Integrate the information into one set of recommendations affecting the whole company Changes made in one part will affect the others Integrate the impact of various decisions and environmental influences on all parts of the organization Skills Developed from Case Analyses 9-* How to Conduct a Case Analysis Put yourself “inside” the case Think like an actual participant Strategic decision maker Board of directors Out