BJ Seminar deck-10Q3.pptxVIP

今日议程： 圣诞趋势总览及机会分析 产品知识有奖问答? 茶歇时间 圣诞节优化机会以及优化工具介绍? QA 趣味游戏环节 1 State of Online Shopping 2010 3 1 What we learned from Holiday 2009 2 What’s the same? 3 What’s new? 4 Today’s shopper and Search 5 Recommendations for Holiday 2010 Contents 4 4  1. Shopping starts early and ends late2. Coupons reign 3. Search drives sales Holiday 2009 Shopping starts early and ends late 5 Had already started holiday shopping. 44% Had yet to start holiday shopping. 14% As of August, 30, 2009… As of December 20, 2009… Source: Google/OTX Consumer Pulse Check, 8/09-12/09. Base: Those who plan to shop/research or purchase this holiday season (Nearly 9 out of 10 plan to shop/research or purchase.) [1] Have you started your 2009 Holiday shopping/researching? [2] Have you started your 2009 Holiday purchasing? Please think of any gifts that you may shop for or purchase during the Holiday Season, as well as those you may shop for or purchase after the holidays. . Coupons still reign 6 Average Monthly Coupon Searches on Google: coupons bed bath and beyond coupons best buy coupons victoria’s secret coupons lowes coupon jcpenney coupons dominos coupons pizza hut coupons enterprise rental car coupons home depot coupons printable coupons macy’s coupons target coupons kohls coupons michaels coupon Non-Holiday Months coupons bed bath and beyond coupons best buy coupons victoria’s secret coupons lowes coupon jcpenney coupons dominos coupons pizza hut coupons enterprise rental car coupons home depot coupons printable coupons macy’s coupons target coupons kohls coupons michaels coupon old 38% Holiday Months Source: Google Internal. Average monthly search volume on top 100 coupon-related terms on Google for February through September 2009 compared against the average monthly for October through January. Share of all Shopping Conversions from Google Search Search drives holiday sales 7 Source: Google/Compete Daily Search Barometer, 11/2009. Based on visits to Top 450 E-Commerce Sites. 2009 2008 +